Why Choose SHIMI?
Patent-Pending Pod System
Dive into the world of Shimi's unique pod system, the heart of our innovation. Designed for ultimate convenience, these pods redefine formula feeding, allowing you to use any brand of formula you trust and love.
Prepare Ahead, Enjoy the Moment
With Shimi, you can pre-fill pods at your convenience, making ready-to-use, perfectly measured formula bottles possible in mere seconds. It’s about giving you more time where it counts — with your baby.
Effortless Feeding, Anytime, Anywhere
Whether you’re at home or out and about, Shimi delivers a hassle-free feeding experience. Our system eliminates the common pitfalls of traditional formula preparation, offering a clean, quick solution.
More Than Just Feeding
Alongside our innovative feeding solution, Shimi supports your parenting journey with educational insights, a supportive community, and a mission to make formula feeding as accepted and respected as breastfeeding.
At SHIMI, our mission is twofold: to bring unparalleled convenience to the formula feeding process and to dismantle the cultural stigma surrounding formula feeding.
35%
of babies are exclusively formula fed.
According to the CDC
In the 21st Century, breastfeeding rates have dropped from 90% to
According to the NIH
42%
67%
of parents switch to formula feeding after 3 months of birth
According to the NIH