We see you.
We’ve got you.
You’ve got this.

If there’s an experience bigger, braver, more challenging and more thrilling than being a parent, we haven’t met it. And just like any great adventure, when it comes to life with a baby, the right gear makes all the difference. That’s exactly where Shimi fits in.

We’re here for every parent who’s all-in on the wild ride of raising a family. We’ve got your back with gear that kicks everyday hassles to the curb and keeps your precious energy focused on what matters most: your baby, and all the incredible moments you can share.

Shimi’s our baby!

Shimi is the brainchild of Addison and Jordan Antico, two entrepreneurs obsessed with finding smart, stylish ways to make family life run smoothly. When a boating excursion with their nephew opened the pair’s eyes to the challenges of active life with a baby, the idea for Shimi was born.

If you’ve got questions, ideas or stories about how Shimi fits your family, we’d absolutely love to hear them.
Hit us up anytime.